Doing business in Dubai is becoming challenging day by day. There are countless companies in every niche which are offering high-quality products and services to their customers. You need an effective marketing strategy to stay in business and compete with your competitors.

Since everything is digital, businesses tend to focus more on digital marketing than traditional marketing channels. The reasons are pretty obvious; people don’t watch advertisements on TV, don’t read promotional emails anymore, and don’t go through marketing messages.

Research in consumer behavior has shown that a significant portion of Dubai residents search for their needs on their browsers. A majority of these searches are made on handheld devices such as tablets and phones. Every business aims to have a spot on the first page of the search results so the customers can get in touch with them. This is where SEO comes in.

If you are a business owner in Dubai and are wondering how SEO can help your business grow, you are at the right place. In this article, we will discuss the role of SEO in Dubai. This article will help clear all your doubts about why you need to hire a Dubai-based SEO agency to increase your revenues.

What is the role of SEO in Dubai?

Improve your Site’s Ranking

One of the most important roles of SEO is to improve your site’s ranking. Dubai residents and visitors search for products and services they need. SEO can help you reach these potential customers by keeping your site on the first page of SERPs.

SEO brings Organic and Quality Traffic

No one has time to make irrelevant queries online. I mean, will you spend 10 minutes looking up for something you don’t need. You’ll probably put that time to some good use. If someone is doing an online search, it means they need that particular product or service. Such traffic is authentic and leads to a sale 90% of the time. SEO serves this traffic to you on a platter.

SEO increases Sales and Leads

Business in Dubai is getting tough. You need a multi-dimensional approach to increase your revenue. SEO helps bring qualified leads when people contact you because they found your site on the first page. You can get back to them and finalize the deal.

SEO builds Trust and Credibility

When your site is ranked at the top spot, visitors know that you are the real deal. The trust factor of customers for a first page non-advertised business is far greater than dealing with an advertised business. This is one of the most important roles of SEO.

Local SEO

SEO helps attract the local customer base of Dubai. Small businesses prefer customers that are near to their premises. No one wants to spend their profits on transportation costs. Local SEO in Dubai can help bring these customers to your website.

Keyword Optimization

One major portion of an SEO campaign is keyword optimization. Dubai-based SEO agencies will provide you with a list of local keywords so you can create your content around the appropriate keywords. Some companies also offer content writing.

User-friendly and Better Website

SEO tools and techniques help create a user-friendly and better website. SEO professionals work on the user experience (UI and UX), improve page speed, remodel navigation structure and reduce load time. Such modifications improve user experience and make them stay longer on the site.

Increasing Conversion Rates

Another role SEO plays for a business is increasing the conversion rate. Bringing the visitor to your site is one thing; making the customer click your products and services is another; SEO makes sure that the customer trusts your site and the information provided on it.

Product Arrangement

A site with 100s of products can get complex for users to understand. When users feel bored or cannot easily find the required product, they tend to leave the site and look for it somewhere else. A properly crafted and executed SEO strategy for your site will not let this happen. Good SEO companies include product description SEO, arrangement, linking it on navigation, and other factors which make it easy for a user to check and review the product.

Off-Page SEO

SEO companies not only focus on on-page SEO; they also take care of off-page SEO techniques. The off-page strategies include social media handling, registering your business on all Dubai-based business directories, and managing the accounts. One aspect of off-page SEO is providing consistent information on all online business directories. It helps build customer trust.

User Experience for Visitors

Dubai is visited by millions annually. Tourisms and visitors form a major share of Dubai’s booming economy. If your business is related to tourists or visitors, SEO can help you increase your sales. For example, an American visits Dubai and needs a haircut, but he wants a native style, so he types in the search bar American hairstylist near me. You happen to own a barbershop and specialize in American hairstyles. If your business is ranked, you’ll soon be expecting a customer.

SEO provides Long Lasting Results

Paid advertising is time-bound, whereas SEO is long-lasting. A properly crafted SEO campaign will keep your site ranked for a long time. Rankings achieved through SEO promote your site 24/7, and you get a fair share of organic traffic.

Final Words

The main role of SEO in Dubai is to bring organic and authentic traffic to your site and increase your revenue and business volume. If you are hiring an SEO company, make sure you discuss the deliverables with them and what strategies they will adopt to improve your site’s ranking.